The natural and healthy way to care for your teeth and gums. Pure Beginnings toothpaste contains xylitol, which has been shown to effectively reduce tooth decay by preventing the growth of the bacteria Streptococcus mutans - a "nasty" that causes dental cavities.

Directions:

• Apply a small amount to the tooth brush.
• Brush teeth morning and night, preferably after meal times.
• Spit and rinse.

Ingredients:

• Glycerin, aqua (water), calcium carbonate, xylitol, titanium dioxide, kaolin, hydroxyethylcellulose,  sodium lauroyl sarcosinate, peppermint flavour, adansonia digitata (baobab) fruit extract*, eupatorium rebaudianum bertoni (stevia) leaf extract, menthol, mentha piperita (peppermint) oil*, potassium sorbate, guar gum, mentha spicata (spearmint) leaf oil*, Maltodextrin
• *Ingredients from organic farming 
• 99% of the total ingredients are from natural origin
• Endorsed by the Vegan Society